Copywriting Help – A Cool Website for You to Check Out

Hey Folks – I don’t find web sites that I really, really like very often, but just recently I stumbled on a site that is absolutely first rate. If you write sales material – or really, write anything at all – then you are going  to want to check out www.copyblogger.com. The article list on [...]

This Mistake Can Make You Look Dumb

It’s an old saying that “the devil is in the details.” If we modify that to copywriting, it would be the “devil is waiting to pounce on incorrect details.” Dan Kennedy and Bill Glazer often speak of the need to have an affinity to a market. That is, to sell to a group of people, [...]

Weekend Fun – The System Seminar

On Friday I will be heading out to the Westin O’Hare hotel to attend Ken McCarthy’s System Seminar. The System Seminar is one of the best and longest-running online information marketing seminar in the country, and routinely attracts a great lineup of speakers from all phases of marketing. This year, the keynote speaker is Drayton [...]