Kevin Franz

Copywriting Help – A Cool Website for You to Check Out

Kevin Franz — Fri, 09 Apr 2010 12:45:08 +0000

Hey Folks –

I don’t find web sites that I really, really like very often, but just recently I stumbled on a site that is absolutely first rate. If you write sales material – or really, write anything at all – then you are going to want to check out www.copyblogger.com.

The article list on the right side of the page features a virtual master class at headline writing, and the content of the articles is light years beyond most free sites.

And before you wonder, no, I am not affiliated with copyblogger in any way. It’s not my site, or a friend’s site, and I’m not getting paid to say this. I’m just a fan of well written information, and this site is certainly that.

Enjoy.

This Mistake Can Make You Look Dumb

Kevin Franz — Fri, 09 Apr 2010 12:42:52 +0000

It’s an old saying that “the devil is in the details.”

If we modify that to copywriting, it would be the “devil is waiting to pounce on incorrect details.”

Dan Kennedy and Bill Glazer often speak of the need to have an affinity to a market. That is, to sell to a group of people, you have to know what they are like. You have to talk like they talk, act like they act, and craft your marketing materials around their particular idiosyncrasies.

Nowhere is that more important than when you are crafting the details of your sales letter. If you mess up even one little thing, an entire group of potential customers will immediately invalidate the whole message. Huge percentages of your readers will throw out the piece right there, without ever getting near your actual offer.

To find out what to do about this problem, and how to correct it, check out this link:

http://ezinearticles.com/?Sales-Letter-Copywriters—This-Mistake-Can-Make-You-Look-Dumb&id=4071572

Weekend Fun – The System Seminar

Kevin Franz — Wed, 07 Apr 2010 23:50:14 +0000

On Friday I will be heading out to the Westin O’Hare hotel to attend Ken McCarthy’s System Seminar.

The System Seminar is one of the best and longest-running online information marketing seminar in the country, and routinely attracts a great lineup of speakers from all phases of marketing. This year, the keynote speaker is Drayton Bird, a legendary copywriter with more than 40 years of experience (yes, I said 40!).

There will be tons of other great speakers and topics over the course of Friday, Saturday and Sunday, and I hope to come home with tons of great new ideas.

This will be my first ever “high-end” (i.e., expensive) seminar. I’m looking forward to an amazing time.

And even a couple more articles for you . . .

Kevin Franz — Wed, 31 Mar 2010 23:48:01 +0000

Folks -

Not sure why, but I’ve been feeling rather prolific lately. Here are two more marketing articles that you may enjoy.

Please feel free to comment on any of the content that you see.

Article 1: Sales Letter Copywriter – An Easier Way to Write -

Click here: http://ezinearticles.com/?Sales-Letter-Copywriter—An-Easier-Way-to-Write&id=4022215

Article 2: Sales Letter Headline – The Important First Step -

Click here: http://ezinearticles.com/?Sales-Letter-Headline—The-Important-First-Step&id=4022258

8 Paragraphs of Fun (and how to make it better)

Kevin Franz — Wed, 31 Mar 2010 23:43:08 +0000

Marketing often relies on tried and true formulas to entice readers and encourage customers. One of the most famous is the “8 paragraph formula.” If you don’t know what that is, you can check out this article . . . AND get a very cool variation that just might lick some new life into the old formula.

Enjoy:

http://ezinearticles.com/?Instant-Sales-Letters—A-More-Creative-Approach&id=4022197

New Sales Letter Info!

Kevin Franz — Tue, 30 Mar 2010 14:23:12 +0000

Hey Folks -

Whenever I post tips and tricks for writers, the most requested topic revolves around creating better sales letters. So many people, it seems, fall into the category of:

1. Needing to have a Sales Letter written

2. Not being able to afford (or not wanting to pay for) a “hotshot” copy writing guru

With that in mind, here is the link to a new article I wrote that includes a cool, new twist on a “tried and true” formula. I think you are going to like it.

http://ezinearticles.com/?Sales-Letter-Outline—A-Twist-on-a-Classic-Formula&id=4006242

Publishing Options Wrap-Up

Kevin Franz — Tue, 30 Mar 2010 14:17:44 +0000

I’ve listed five articles for you to read on the topic of choosing the best publishing option for your informational book. We covered all of the major ways that you can get a book in front of the public, including traditional publishing, self-publishing, print-on-demand, and eBooks.

But what is the right way for you? What is the one best choice that you could make?

The article below takes all of the best of the previous articles and boils it all down into a simple chart for choosing the best option. Enjoy!

http://ezinearticles.com/?How-to-Publish-Your-Informational-Book—Conclusion&id=3968239

Is an eBook right for you?

Kevin Franz — Sat, 27 Mar 2010 13:26:53 +0000

The age of the electronic book – or “eBook” – was supposed to have made all other books obsolete. Well, clearly, that didn’t happen.

But, there are still times when releasing an eBook may be your best option. There are few upfront costs (like, not any!), and they can be delivered instantly. Yet, all is not perfect in the world of electronic publishing. Take a look at the latest installment in my publishing series for details on the pros and cons of releasing an eBook.

http://ezinearticles.com/?How-to-Publish-Your-Informational-Book—Part-5—E-Books&id=3968216

“You’re So Vain” – all about Vanity Presses

Kevin Franz — Fri, 26 Mar 2010 21:37:31 +0000

If you are not interested in publishing your own book, yet the thought of turning it over to some corporate publishing house makes you nervous, there is a happy medium.

It’s called a “vanity press,” sometimes known as Print-On-Demand.

By using this method, you get the speed and control of self-publishing, along with the help and guidance of traditional publishing.

But what – you ask – are the downsides? Well, for that you are going to have to read my new article:

http://ezinearticles.com/?How-to-Publish-Your-Informational-Book—Part-4—Print-on-Demand&id=3965243

Enjoy (and share with a friend)!

Have You Ever Considered Selling Your OWN Book?

Kevin Franz — Fri, 26 Mar 2010 11:01:53 +0000

If you’re the kind of person that enjoys doing things on your own, and if you are the kind of person that likes lots of little details that you can put on a list (and check off!), then SELF-PUBLISHING may be the thing for you.

Self-publishing is the way that I got started back in 2001, and I wouldn’t change the experience for anything. Not only did I learn a TON about the business, but I also 1.) got my book out quickly, and 2.) made a good amount of money. But it was a lot of work.

If you have a manuscript, or even just a book idea, that you are thinking about publishing someday, you are going to want to read my NEW article on Self-Publishing. Check out this link and let me know what you think.

http://ezinearticles.com/?How-to-Publish-Your-Informational-Book,-Part-3—Self-Publishing&id=3965225